EXTRA

CRUNCHY

Think you’ve experienced crunch before? Think again. This isn’t just any crunch; it’s an ASMR sensation in every bite—addictive and delicious. The concept for this social media piece was to share the kind of crunch that makes your taste buds stand up and cheer, leaving ASMR enthusiasts inspired and yearning to feel and hear the crunch for themselves.

Get ready to either appease or annoy everyone within earshot as you munch and crunch on the irresistible EXTRA Crunchy Cheez-Its because once you start, you won’t be able to stop.

CRUNCHY

Think you’ve experienced crunch before? Think again. This isn’t just any crunch; it’s an ASMR sensation in every bite—addictive and delicious. The concept for this social media piece was to share the kind of crunch that makes your taste buds stand up and cheer, leaving ASMR enthusiasts inspired and yearning to feel and hear the crunch for themselves.

Get ready to either appease or annoy everyone within earshot as you munch and crunch on the irresistible EXTRA Crunchy Cheez-Its because once you start, you won’t be able to stop.

ANIMATIC TO FINAL

"Welcome to my ASMR channel... crunch, crunch, crunch," @CheezyCrunchKing whispered softly.

Watching the animatic to final, you see the cheesy fever-dreams become a reality for this ASMR star—that's exactly the character mindset our team had that brought this 3D animation to life.

TOASTY

Meet the sun-kissed sensation, the golden snack who is totally toasted! Now, as you enjoy EXTRA Toasty, know that it's not just a snack—it's a journey to beachy bliss.

As you bite into EXTRA Toasty, you are instantly transported to a sandy beach, where the waves gently lap against the shore and the aroma of toasted goodness fills the air. With each bite out you are getting baked with pure sunshine. So grab a box of Toasty, kick back, and let your taste buds soak up the beachy bliss.

ANIMATIC TO FINAL

At the start, we knew we wanted this flavor to exude nothing but warmth and laid-back vibes. Toasty began to take form, embodying the relaxed, golden glow of sun-kissed cheese.

Toasty really came to life with the intricate lax beachgoer props; our animators had fun infusing Toasty's carefree spirit into every aspect. Toasty invites you to kick back, unwind, and savor the irresistible flavor of sunshine-infused snacking.

ANIMATIC TO FINAL

At the start, we knew we wanted this flavor to exude nothing but warmth and laid-back vibes. Toasty began to take form, embodying the relaxed, golden glow of sun-kissed cheese.

Toasty really came to life with the intricate lax beachgoer props; our animators had fun infusing Toasty's carefree spirit into every aspect. Toasty invites you to kick back, unwind, and savor the irresistible flavor of sunshine-infused snacking.

CHEESY

In a grand gesture of cheesy romance, our EXTRA Cheesy heart-throb sweeps onto the scene with all the cheesy charm, surrounded by a shower of rose petals. As the aroma of rich cheese fills the air, hearts melt and taste buds tingle in anticipation.

It's a cheesy affair to remember, where every bite is a declaration of love for the snack that'll steal your heart.

CHEESY

In a grand gesture of cheesy romance, our EXTRA Cheesy heart-throb sweeps onto the scene with all the cheesy charm, surrounded by a shower of rose petals. As the aroma of rich cheese fills the air, hearts melt and taste buds tingle in anticipation.

It's a cheesy affair to remember, where every bite is a declaration of love for the snack that'll steal your heart.

ANIMATIC TO FINAL

The concept of our EXTRA Cheesy heart-throb was born almost immediately because we knew that this charmer needed to be more than just another cheese variant. We focused on capturing the essence of cheesy romance, emphasizing the suaveness of "the blushing" and going all out on the rose petal simulation to ensure that EXTRA Cheesy exuded irresistible charm.

The result is a character that steals the spotlight with its allure, leaving a lasting impression on cheese lovers everywhere.