LOUDMOUTHS

GoGo Squeez

DO YOU HAVE WHAT IT TAKES TO MAKE AN APPLE SHAKE DAT A$$? 
We do. It turns out.

GOGO-ing There, Together

Sometimes you don’t know how wild the wild side gets until you get a brand partner who wants to tango alllllll the way there, and GOGO Squeez wanted someone who could match their freak. Take a trip through the wildly real work it took to get there. 

FINDING THESE FRUITY FUNNY BONES, ONE GAG AT A TIME

(DOES A BANANA EVEN HAVE A FUNNY BONE TO SCRATCH?)

One apple and a banana walk into a bar… no, that’s not right. Our artists had to dig deeper to pitch to each other the rowdiest, wildest storyboards and gags they could that would leave us cackling. Only the funniest gags survived.

The trust we received in building the creative together meant a lot. By concepting visually from the get-go, this project could lead with eye-popping humor, clear compositions, and character acting from the beginning. We brought the punch, and they the Squeez, for a total knockout.

What makes a meme… a memory you won’t forget? Sometimes, it’s the perfect low-poly cow. A jpeg of a glistening strawberry that looks so delectable you wanna staple it to your tongue. And yes. Sometimes it’s those apple-bottom jeans. No boots with the fur, though.

THE PRODUCTION

What gets us from a gag that makes us laugh in storyboard stage to a final, glistening apple bottom shake? Well, it doesn’t hurt to have the team all in-house. That way, the people laughing at the first pitch already start scheming about the execution.

THE LOUDMOUTHS

A nickname like Loudmouth deserves… well, a pretty big mouth. A lot of the rigging was dedicated to a perfect balance of lip, teeth, and over the top performance. We needed these mouths to express a personality level defcon 9, 300%, 11/10, you get the drill. Our riggers were up to the challenge of integrating a collage style feel into a 3d model, then render them out cleanly like 2d cutouts.

… The back view of these loudmouths will live on in our nightmares.

LIP-SMACKING, BOOTAY-SHAKING ANIMATION

With rigs built, our animators could focus on creating an a-peeling performance (forgive me) in every frame. These loudmouths needed to emote clearly and move with snappy, 2d-animated principles to sell the collage, “memeable” look. The humor so often would be in nailing just the right ridiculous smile without accidentally evoking a horror film, and riding that wildly real balance.

LIP-SMACKING, BOOTAY-SHAKING ANIMATION

With rigs built, our animators could focus on creating an a-peeling performance (forgive me) in every frame. These loudmouths needed to emote clearly and move with snappy, 2d-animated principles to sell the collage, “memeable” look. The humor so often would be in nailing just the right ridiculous smile without accidentally evoking a horror film, and riding that wildly real balance.

A WHOLE ORCHARD TO EXPLORE

Layering our crazy elements was an art, not a science. There was no such thing as “too much”: more sparkles, hidden beanie-wearing cows and gags galore made every environment rich enough to justify a double-take.

A WHOLE ORCHARD TO EXPLORE

Layering our crazy elements was an art, not a science. There was no such thing as “too much”: more sparkles, hidden beanie-wearing cows and gags galore made every environment rich enough to justify a double-take.

Our compositing helped mask out the nightmare back teeth, integrated 2d stills with moving 3d models, and bring the magic together that made this feel hand-collaged.

A NEVER-ENDING PARTY

WE’LL GOGO again on this ride anytime for these lil Squeez’s. These loudmouths are our kids now. We’ll miss em… until hopefully, we return to the wild side with these fruity kids.

More Work

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