GRATE defense! Cheez-Its brought the excitement of game day to life with a Cheez-Its-inspired football game that was as bold and crunchy as their iconic snacks. The campaign featured a playful take on a classic football match, where even the mascot was filled with cheesy goodness. It was a game day where every play was packed with flavor, proving that when it comes to winning the snack game, Cheez-Its are always the MVP!

PROCESS

The number one goal of an animatic is to nail down the staging and the timing for maximum impact. For Game Day, all the elements point us to that unexpected moment where we take the mascot's head off. The moment has to be instantly readable as fans cheering in the stadium. After that set up, we have the mascot come in with his hands in the air and pumped to be there.

The most important part of the timing is the moment where everyone in the scene looks at the mascot and we are still waiting for our cheese filled humor—then, it's off with his head!

GRATE defense! Cheez-Its brought the excitement of game day to life with a Cheez-Its-inspired football game that was as bold and crunchy as their iconic snacks. The campaign featured a playful take on a classic football match, where even the mascot was filled with cheesy goodness. It was a game day where every play was packed with flavor, proving that when it comes to winning the snack game, Cheez-Its are always the MVP!

PROCESS

The number one goal of an animatic is to nail down the staging and the timing for maximum impact. For Game Day, all the elements point us to that unexpected moment where we take the mascot's head off. The moment has to be instantly readable as fans cheering in the stadium. After that set up, we have the mascot come in with his hands in the air and pumped to be there.

The most important part of the timing is the moment where everyone in the scene looks at the mascot and we are still waiting for our cheese filled humor—then, it's off with his head!

Let's make a toast to toastiness! This is where love and cheesy goodness became a match made in snacking heaven. The campaign playfully reimagined wedding traditions, featuring custom Cheez-Its details. Cheez-Its redefined wedding traditions with their signature playful flair. Imagine a bride walking down the aisle with a bouquet of Cheez-Its.  It was a celebration filled with love, laughter, and that unmistakable cheesy flavor that brings everyone together, proving that with Cheez-Its, every moment can be deliciously unforgettable.

PROCESS

Here we are waiting for the groom to make his move, get out a ring, and go in for that magical kiss. As if that smirky smile wasn’t cheesy enough, he pops a cracker instead of his vows. Everything about the staging here, needs to feel like that wild anticipation we feel on our magical wedding day.

Surprise! The best day of your life is even better as you exchange crackers instead of vows—the best part, she is cool with it! How romantic! 

Let's make a toast to toastiness! This is where love and cheesy goodness became a match made in snacking heaven. The campaign playfully reimagined wedding traditions, featuring custom Cheez-Its details. Cheez-Its redefined wedding traditions with their signature playful flair. Imagine a bride walking down the aisle with a bouquet of Cheez-Its.  It was a celebration filled with love, laughter, and that unmistakable cheesy flavor that brings everyone together, proving that with Cheez-Its, every moment can be deliciously unforgettable.

PROCESS

Here we are waiting for the groom to make his move, get out a ring, and go in for that magical kiss. As if that smirky smile wasn’t cheesy enough, he pops a cracker instead of his vows. Everything about the staging here, needs to feel like that wild anticipation we feel on our magical wedding day.

Surprise! The best day of your life is even better as you exchange crackers instead of vows—the best part, she is cool with it! How romantic! 

Sometimes a night with friends playing games is all you need. Or is it? How about a custom chandelier to illuminate that epic game of Chutes and Ladders? No matter how funky, how cheezy, everything EXTRA is on the table. The only friends you need are the ones that don’t judge you, in fact they might get Cheez chandeliers of their own.

PROCESS

The set up and staging was all about setting expectations around the Chandelier. At first the story centered around the board game—after all it is Game Night. Over the versions, we found that the Chandelier better set expectations, creating a glitzy ambience. Then when we zoom out, we see that every cheezy luxury and indulgence has been made to accommodate a game night with friends. It's the nerdiest and cheeziest thing we’ve seen today.

Note: Notice the scientist dude the iconic cheez wheel in the bottom corners of the screen. This was an original part of the idea that was tossed out. Each vignette was supposed to be carefully observed by scientists who note the maximum effectiveness of each Cheez-it in quirky situations.

Sometimes a night with friends playing games is all you need. Or is it? How about a custom chandelier to illuminate that epic game of Chutes and Ladders? No matter how funky, how cheezy, everything EXTRA is on the table. The only friends you need are the ones that don’t judge you, in fact they might get Cheez chandeliers of their own.

PROCESS

The set up and staging was all about setting expectations around the Chandelier. At first the story centered around the board game—after all it is Game Night. Over the versions, we found that the Chandelier better set expectations, creating a glitzy ambience. Then when we zoom out, we see that every cheezy luxury and indulgence has been made to accommodate a game night with friends. It's the nerdiest and cheeziest thing we’ve seen today.

Note: Notice the scientist dude the iconic cheez wheel in the bottom corners of the screen. This was an original part of the idea that was tossed out. Each vignette was supposed to be carefully observed by scientists who note the maximum effectiveness of each Cheez-it in quirky situations.

Think you’ve experienced crunch before? Think again. This isn’t just any crunch; it’s an ASMR sensation in every bite—addictive and delicious. The concept for this social media piece was to share the kind of crunch that makes your taste buds stand up and cheer, leaving ASMR enthusiasts inspired and yearning to feel and hear the crunch for themselves.

Get ready to either appease or annoy everyone within earshot as you munch and crunch on the irresistible EXTRA Crunchy Cheez-Its because once you start, you won’t be able to stop.

PROCESS

"Welcome to my ASMR channel... crunch, crunch, crunch," @CheezyCrunchKing whispered softly.

Watching the animatic to final, you see the cheesy fever-dreams become a reality for this ASMR star—that's exactly the character mindset our team had that brought this 3D animation to life.

Think you’ve experienced crunch before? Think again. This isn’t just any crunch; it’s an ASMR sensation in every bite—addictive and delicious. The concept for this social media piece was to share the kind of crunch that makes your taste buds stand up and cheer, leaving ASMR enthusiasts inspired and yearning to feel and hear the crunch for themselves.

Get ready to either appease or annoy everyone within earshot as you munch and crunch on the irresistible EXTRA Crunchy Cheez-Its because once you start, you won’t be able to stop.

PROCESS

"Welcome to my ASMR channel... crunch, crunch, crunch," @CheezyCrunchKing whispered softly.

Watching the animatic to final, you see the cheesy fever-dreams become a reality for this ASMR star—that's exactly the character mindset our team had that brought this 3D animation to life.

Meet the sun-kissed sensation, the golden snack who is totally toasted! Now, as you enjoy EXTRA Toasty, know that it's not just a snack—it's a journey to beachy bliss.

As you bite into EXTRA Toasty, you are instantly transported to a sandy beach, where the waves gently lap against the shore and the aroma of toasted goodness fills the air. With each bite out you are getting baked with pure sunshine. So grab a box of Toasty, kick back, and let your taste buds soak up the beachy bliss.

PROCESS

At the start, we knew we wanted this flavor to exude nothing but warmth and laid-back vibes. Toasty began to take form, embodying the relaxed, golden glow of sun-kissed cheese.

Toasty really came to life with the intricate lax beachgoer props; our animators had fun infusing Toasty's carefree spirit into every aspect. Toasty invites you to kick back, unwind, and savor the irresistible flavor of sunshine-infused snacking.

Meet the sun-kissed sensation, the golden snack who is totally toasted! Now, as you enjoy EXTRA Toasty, know that it's not just a snack—it's a journey to beachy bliss.

As you bite into EXTRA Toasty, you are instantly transported to a sandy beach, where the waves gently lap against the shore and the aroma of toasted goodness fills the air. With each bite out you are getting baked with pure sunshine. So grab a box of Toasty, kick back, and let your taste buds soak up the beachy bliss.

PROCESS

At the start, we knew we wanted this flavor to exude nothing but warmth and laid-back vibes. Toasty began to take form, embodying the relaxed, golden glow of sun-kissed cheese.

Toasty really came to life with the intricate lax beachgoer props; our animators had fun infusing Toasty's carefree spirit into every aspect. Toasty invites you to kick back, unwind, and savor the irresistible flavor of sunshine-infused snacking.

In a grand gesture of cheesy romance, our EXTRA Cheesy heart-throb sweeps onto the scene with all the cheesy charm, surrounded by a shower of rose petals. As the aroma of rich cheese fills the air, hearts melt and taste buds tingle in anticipation.

It's a cheesy affair to remember, where every bite is a declaration of love for the snack that'll steal your heart.

PROCESS

The concept of our EXTRA Cheesy heart-throb was born almost immediately because we knew that this charmer needed to be more than just another cheese variant. We focused on capturing the essence of cheesy romance, emphasizing the suaveness of "the blushing" and going all out on the rose petal simulation to ensure that EXTRA Cheesy exuded irresistible charm.

The result is a character that steals the spotlight with its allure, leaving a lasting impression on cheese lovers everywhere.

In a grand gesture of cheesy romance, our EXTRA Cheesy heart-throb sweeps onto the scene with all the cheesy charm, surrounded by a shower of rose petals. As the aroma of rich cheese fills the air, hearts melt and taste buds tingle in anticipation.

It's a cheesy affair to remember, where every bite is a declaration of love for the snack that'll steal your heart.

PROCESS

The concept of our EXTRA Cheesy heart-throb was born almost immediately because we knew that this charmer needed to be more than just another cheese variant. We focused on capturing the essence of cheesy romance, emphasizing the suaveness of "the blushing" and going all out on the rose petal simulation to ensure that EXTRA Cheesy exuded irresistible charm.

The result is a character that steals the spotlight with its allure, leaving a lasting impression on cheese lovers everywhere.