The Dell XPS is the perfect tool for creative people to explore their passions and unleash creativity. This is an experience built for those that want to show the world who they are. We show off the XPS creative capability and versatility as we showcase creators bringing their passions into the real world.
Each creator received a unique creative space where they work and play. It's where they get their mojo flowing. Every space had to be as distinct as their creator whether they were an illustrator, music producer or youtuber.
Digital sets allow us to stage a shot and give us complete creative control in designing distinct settings for each creator. We place supporting props and colors to make our subject pop off the frame while choosing elements that help tell a story about a person. What are their interests and what does that say about how they use the XPS?
The illustrated octopus was created in-house by one of our 2d animators. We tested a narrow range of designs within an illustrative vector style. We then made a 3d version of the octopus to reach out of the screen to grab the audience and pull them into the Dell powered XPS.
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