SOCIALS 2024

GAME DAY

GRATE defense! Cheez-Its brought the excitement of game day to life with a Cheez-Its-inspired football game that was as bold and crunchy as their iconic snacks. The campaign featured a playful take on a classic football match, where even the mascot was filled with cheesy goodness. It was a game day where every play was packed with flavor, proving that when it comes to winning the snack game, Cheez-Its are always the MVP!

GAME DAY

GRATE defense! Cheez-Its brought the excitement of game day to life with a Cheez-Its-inspired football game that was as bold and crunchy as their iconic snacks. The campaign featured a playful take on a classic football match, where even the mascot was filled with cheesy goodness. It was a game day where every play was packed with flavor, proving that when it comes to winning the snack game, Cheez-Its are always the MVP!

ANIMATIC

The number one goal of an animatic is to nail down the staging and the timing for maximum impact. For Game Day, all the elements point us to that unexpected moment where we take the mascot's head off. The moment has to be instantly readable as fans cheering in the stadium. After that set up, we have the mascot come in with his hands in the air and pumped to be there.

WEDDING

Let's make a toast to toastiness! This is where love and cheesy goodness became a match made in snacking heaven. The campaign playfully reimagined wedding traditions, featuring custom Cheez-Its details. Cheez-Its redefined wedding traditions with their signature playful flair. Imagine a bride walking down the aisle with a bouquet of Cheez-Its.  It was a celebration filled with love, laughter, and that unmistakable cheesy flavor that brings everyone together, proving that with Cheez-Its, every moment can be deliciously unforgettable.

ANIMATIC

Here we are waiting for the groom to make his move, get out a ring, and go in for that magical kiss. As if that smirky smile wasn’t cheesy enough, he pops a cracker instead of his vows. Everything about the staging here, needs to feel like that wild anticipation we feel on our magical wedding day.

ANIMATIC

Here we are waiting for the groom to make his move, get out a ring, and go in for that magical kiss. As if that smirky smile wasn’t cheesy enough, he pops a cracker instead of his vows. Everything about the staging here, needs to feel like that wild anticipation we feel on our magical wedding day.

GAME NIGHT

Sometimes a night with friends playing games is all you need. Or is it? How about a custom chandelier to illuminate that epic game of Chutes and Ladders? No matter how funky, how cheezy, everything EXTRA is on the table. The only friends you need are the ones that don’t judge you, in fact they might get Cheez chandeliers of their own.

GAME NIGHT

Sometimes a night with friends playing games is all you need. Or is it? How about a custom chandelier to illuminate that epic game of Chutes and Ladders? No matter how funky, how cheezy, everything EXTRA is on the table. The only friends you need are the ones that don’t judge you, in fact they might get Cheez chandeliers of their own.

ANIMATIC

The set up and staging was all about setting expectations around the Chandelier. At first the story centered around the board game—after all it is Game Night. Over the versions, we found that the Chandelier better set expectations, creating a glitzy ambience. Then when we zoom out, we see that every cheezy luxury and indulgence has been made to accommodate a game night with friends. It's the nerdiest and cheeziest thing we’ve seen today.