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Dick's Sporting Goods
OVERVIEW
This was the first time we teamed up with Dick’s Sporting Goods and Ritual, but it felt like a partnership already in motion. From kickoff to final cut, we were speaking the same language, with pitch, edit, audio, and design all moving forward with clarity and momentum. The goal was not just to showcase the app’s features, but to capture the hype of shopping at Dick’s. Using smooth UI visuals and flashy product moments, these spots were made to feel like an immersive experience that carries the same joy as finding your right gear in the Dick’s Sporting Goods store.
VISUAL DEVELOPMENT
Motion Development
What drove our visual development was the need for motion that made every action inside the app feel smooth, satisfying, and full of energy. Sports influenced the motion language we used in the initial pitch that landed the project. These motions mirrored the streamlined flow of real-time shopping on the app, with items snapping into the cart with kinetic appeal. From the start, the goal was to craft a series of ads that felt seamless, immersive, and true to the Dick’s brand.
Motion Development
What drove our visual development was the need for motion that made every action inside the app feel smooth, satisfying, and full of energy. Sports influenced the motion language we used in the initial pitch that landed the project. These motions mirrored the streamlined flow of real-time shopping on the app, with items snapping into the cart with kinetic appeal. From the start, the goal was to craft a series of ads that felt seamless, immersive, and true to the Dick’s brand.
Look Development
The environments were built entirely in CGI with a vignette-styled approach. We tested multiple approaches to make the design feel tangible so every frame carried the weight of a real-world space.
UI elements were meticulously crafted in CGI to mirror how the app really works. We began with sketches and motion tests to map each swipe, tap, and transition, then refined every movement to match the app’s real interactions. Blending product education with visual storytelling, the final spots became immersive and gave audiences a true sense of the Dick’s Sporting Goods app.
The environments were built entirely in CGI with a vignette-styled approach. We tested multiple approaches to make the design feel tangible so every frame carried the weight of a real-world space.
UI elements were meticulously crafted in CGI to mirror how the app really works. We began with sketches and motion tests to map each swipe, tap, and transition, then refined every movement to match the app’s real interactions. Blending product education with visual storytelling, the final spots became immersive and gave audiences a true sense of the Dick’s Sporting Goods app.
Typography
Typography was choreographed, not just placed. Each callout landed with the timing of a jump shot. Fonts were tested against speed ramps and motion beats so they did more than inform, they guided.
Typography
Typography was choreographed, not just placed. Each callout landed with the timing of a jump shot. Fonts were tested against speed ramps and motion beats so they did more than inform, they guided.
Dick’s brand type set the foundation, and sports influenced its motion. The result was typography that stayed true to the brand while moving with the same clarity, rhythm, and energy as the game. Once the look and feel were finalized, we built a library of variations that gave the brand a flexible archive of assets to use across the campaign and beyond.
VFX PROJECT BREAKDOWN
We kept things simple where it counted and complex where it paid off. Early passes used low resolution proxies to lock timing and flow. Once approved, we turned up the detail with texturing, lighting, and finishing touches that made every shoe, ball, and UI element feel real.
For this campaign we pulled from every tool in the box. The standout was Gaussian splatting, which gave us product detail with speed and realism that traditional 3D could not touch. With our live action instincts, we lit and prepped real world assets and captured their every detail like they were on set. That approach gave the final spots their sharp, premium finish.
OUTRO
Three spots. One shared vision. Efficiently executed. Our Executive Producer, Oren Robashkin, said, “We came into this project as the underdog. What set us apart was deeply understanding the client’s needs, their strategy, and their goals. With that alignment, we built a series of videos that are both educational and high-octane.” When trust and craft line up, everything clicks.
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