ANGRY BIRDS Go!
HASBRO
GO TELEPODS
How much trolling from King Pig could you take before you decide to jump in and show him who’s boss? If the answer is not much, then grab a Telepod. The Angry Birds Go Telepods teleport between the real world and the immersive video game world of Angry Birds. This had a lot of fun elements and collectable figures, the Pig Rock Raceway and the Angry Birds Go app.
The main window between the real world and the world of Angry birds was a tablet. This became the stage for the main action that served not only as a window but as a barrier between the Angry Birds and those obnoxious pigs. The script is flipped as the Angry Birds use telepods to teleport into the tablet and beat King Pig at his own game. We had a lot of fun with the humor, the dumb pig expressions and bringing the iconic style of Angry Birds to life.
VISUAL DEVELOPMENT
The goal was to create a funny and humorous piece that was faithful to the established style of Angry Birds—specifically the racing action of Angry Birds Go. The Angry Birds and vehicles needed a 3D interpretation and 2D one that followed the established style of Angry Birds. We treated the 3D designs to look like vinyl toys, with soft plastic textures and metals. The 2d world had to look and feel like the Angry Birds world while being a unique race track location for the Racing in Angry Birds Go.
STYLE
To us, the style of Angry Birds was a rickety Rube Goldberg-esque world full of scrap wood and metal tied together and stacked into structures that toppled at the slightest peck from a bird. Blocky rock formations and outcrops, puffy clouds and verdant bushes make the world bright and appealing. Our vision for the Angry Birds Go race track lives in this world.
2D+3D BLEND
To elevate our spot, we took our 2d backgrounds and projected them onto a 3D environment. This helped give life to the camera and made the world feel more expansive. A hybrid of 2d textures and 3D techniques were used to create the Angry Birds Go vehicles.
HAND-DRAWN
Our personal philosophy is that 2D characters always look better when done by hand. From rough animation to final linework, we make sure that our volumes and shapes look awesome when they move.
CARS AND INTEGRATION
We wanted the Angry Birds Go race cars to be the deluxe versions of the ones we see in the racing game. Our vehicles also had to live in two different environments— a live action desk, and a 2D race track. The 3D version of the cars were designed to be like vinyl toys. In this way they could retain their iconic look and live convincingly in the live-action world. The 2D versions of the race cars were painted with the same textures and attention to detail as the 2D backgrounds. These textures made them blend in better with our backgrounds.
CHARACTER MODELS
Angry Birds has an iconic illustrated style. Creating the “Vinyl Toy” version meant that they could live convincingly in the live-action environments without sacrificing their illustrated look. This was a balancing act that required faithful translation of well recognized illustrated characters.
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