We show off how you get faster internet in every room— connecting spaces, people and places. The fun part about our Mediacom Xtream Internet piece is figuring out what is real and what is CG. Watch it and then guess what is real before scrolling down. No peeking.
We placed live action talent on our digital environments which gave us more control over how the room was staged in relation to the main action. The continuous orbit of the camera was an important theme as it seamlessly connected all the interiors, connecting all spaces. Different times of day, social gatherings, precious alone time, all connected by one smooth experience.
The world is our stage. From the furniture and plants to pianos and home devices, all of it is made with curated CGI models that populate the background. Everything from the light to the materiality and texture needs to be spot on. We question every detail until it's perfect so that you don’t have to question anything.
Integration is the most important part—the glue that holds everything together. Looking at our digital sets, you might not know they are all entirely CG. When a person sits on a chair in this environment, they need to cast shadows and feel the warm light of the window or reading lamp. Digital sets make it easier to move the camera around our talent without bumping into pianos and couches that obstruct our camera rig. The camera becomes the omniscient observer that can pass through walls without batting a lens.
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