BORED SNOWMAN
NEBRASKA LOTTERY
Lets face it, being a snowman would be really boring—so you might as well go to the neighborhood convenience store. It’s winter in Nebraska, but you are a snowman so you take your convertible to the store and order a cherry slushy and some Nebraska Lottery tickets. Now we are curious! If a snow man orders a cherry slushy, is it snowman cannibalism? Watch it, and you tell us.
FROM BOARD TO SNOWMAN
Well staged storyboards help hammer out the pacing, humor and design of Bored Snowman. Bringing the snowman to life involved creating a believable and layered system of light and texture to make the snow both realistic and appealing. A stop motion style was used to animate the mouth made of coals. We wrapped him in an iconic Huskers red scarf for that Nebraska football pride.
DIGITAL SETS
Digital sets permit unobstructed art direction and allow us to depict a winter setting out of season. With Photographic projection mapping we created a whole neighborhood of suburban houses and variations. With no dependency on the weather, we could add as much or as little snow as we wanted.
Realizing a snow covered landscape ended up becoming a study of light and color. From raw models and image based lighting to the multiple layers needed for translucent and magical snow, we wanted our audience to look at the outdoor scenes and feel cold on the outside, but warm and fuzzy on the inside.
The slippery slope is a completely digital environment that allows us to have more control over every aspect of the interaction between our live-action elements and our Snowman. We can also dial it in colors and themes for that Nebraska Huskers pride with full blocks of red color.
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